Below are a few resources that you can use to assist you in taking your Facebook to the next level. Click on each class to access.
Basic APPLEMDT starts with a good blueprint of your prospect. This PDF shows some of the things we can see in a prospect's "About Me", on their profile. Click on the image to the left for a PDF walkthrough or watch video here.
Facebook Events gives us the ability to setup different types of events and invite people to them. This is a great audience and tracker. Click the image below for a PDF walkthrough. Or click here for a video.
Facebook List gives us the ability to organize and segment our lists. We can make lists of all different types such as applicants, prospects, and leads. Click on the image below for s PDF walk through or click here for a video.
Facebook Private Messaging Private Messaging gives us the ability to contact leads we know and allows us to have a private conversation. Click on the image on the image below for a PDF walkthrough.
Follow-up Using Facebook
Using Recruiter Zone and Facebook together we can Follow up with our leads, prospects, applicants, and Future Soldiers by Private Messaging. Click the image below to open up a PDF walkthrough.
Facebook Shared Album This gives you the ability to create a community photo album which allow others to tag you and upload photos to that event. This helps over time build a continuity book and show the history of the Center. Click on the image below for a PDF walk through.
Facebook Advance Friend Search
This is a very easy and effective way of searching through connections with your friends lists and finding possible people you might know.
Building An Audience
Facebook Pages allows us to import email lists and send an invite to like our page. This is a great way to build an audience on your centers page.
The success of your Center’s Page will rely on each individual Recruiter’s participation in feeding information, photos and links to the Page. In order for Recruiters to accomplish this they will need use some of the tools and practices that have already been established in the Professional Profile section. Below are some useful tools that Center Commander’s should utilize.
Creating a FAQ tab on your Page
A simple tool that GoArmy.com uses to provide information on frequently asked questions about joining the Army. Click on the image to the left for a PDF walk through.
Facebook Review and Ratings
Facebook Pages version of a quality rating of your Center’s Page. Click on link to the right to open PDF document.
Insights give you a place to check the analytic information that your page has generated.
Watch the video to the left to learn about how to use Facebook as a more effective prospecting tool.