In addition to basic photo and video sharing, Instagram allows you to share content with individual followers directly; rather than sharing a
post with every single one of your followers. This feature is called “Instagram Direct”. This private messaging system lets users send private
photos to up to 15 people from the list of Instagram accounts they follow; a subsequent chat will be created under the picture for everyone (who was
sent the private message) to participate. For many users, this will simply be a more efficient way to share photos with specific friends. For brand
managers, this new feature opens doors and presents opportunities.
Previously, when posting a picture to Instagram, it became viewable by every single one of your followers. Now, with Instagram Direct, you can take
a much more personal approach when posting pictures.
post with every single one of your followers. This feature is called “Instagram Direct”. This private messaging system lets users send private
photos to up to 15 people from the list of Instagram accounts they follow; a subsequent chat will be created under the picture for everyone (who was
sent the private message) to participate. For many users, this will simply be a more efficient way to share photos with specific friends. For brand
managers, this new feature opens doors and presents opportunities.
Previously, when posting a picture to Instagram, it became viewable by every single one of your followers. Now, with Instagram Direct, you can take
a much more personal approach when posting pictures.
To get to Instagram Direct, click the home icon in the bottom left corner then click the "inbox" icon in the top right corner, as shown just below.
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After clicking the inbox in the top right corner, you will be taken to this screen.
From here, you can click the "+" in the top right corner to take or upload a picture and from there you will be able to select one or more people to send a direct picture message to.
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Instagram Direct can be used for:
-Contacting a prospect directly, rather than having to contact them through a very general, public post.
-Tailoring content to certain audiences
-Creating contests or giveaways
-You could create a post saying “10 randomly selected people that like this post will get ____”, and then send a picture; of whatever it is
they have won, to them as a direct message. This is a great way to build an active audience, attract new followers, and start a conversation with potential prospect.
-Discussing potential career options
-For instance, someone likes or comments on your post about starting an Army career. You could send them a direct message of a cool Army picture and in the chat below, further the conversation and gauge their interest. This way, it is in a much more private manor than conducting that conversation on the original public post.
Overall, Instagram Directs allows you to take a much more personal approach than you previously could. Tailoring content and interacting with followers could go a long way in building trust and creating positive relationships.
-Contacting a prospect directly, rather than having to contact them through a very general, public post.
-Tailoring content to certain audiences
-Creating contests or giveaways
-You could create a post saying “10 randomly selected people that like this post will get ____”, and then send a picture; of whatever it is
they have won, to them as a direct message. This is a great way to build an active audience, attract new followers, and start a conversation with potential prospect.
-Discussing potential career options
-For instance, someone likes or comments on your post about starting an Army career. You could send them a direct message of a cool Army picture and in the chat below, further the conversation and gauge their interest. This way, it is in a much more private manor than conducting that conversation on the original public post.
Overall, Instagram Directs allows you to take a much more personal approach than you previously could. Tailoring content and interacting with followers could go a long way in building trust and creating positive relationships.