1. Promote Google+ pages in other platforms:
Leverage your other channels (social and otherwise) to increase visibility to your burgeoning page. This increased visibility will help build the community
there while also presenting an integrated front.
2. Image sharing:
The G+ community responds well to imagery, particularly professional photography. Social is a channel that rewards authenticity, though, so mix some
more "homegrown" media in with the highly-polished brand imagery
3. Add value
Create good stuff. While trite, it is true. Giving people something to get excited about and a reason to want to follow you is the best way to grow your community. Google+ allows you to target who gets to see your content if you wish, so use that tool to your advantage and get creative. Can you create a special circle just for your top influencers and advocates? You betcha! The sky's the limit!
4. Engage
If you're putting out quality content and giving people a reason and opportunity to engage with you, you must be there to back-up that conversation. Be there to get involved, address questions, and add to the conversation.
5. Respond:
If a follower takes the time out of their day to ask a question, come to you for help, or even just share something with your brand, it is simply the right thing to do to engage and respond to them. Don't ever leave them hanging. The only thing worse than not being present in a conversation is being around and ignoring half of it.
6. Frequency and scheduling: As with other platforms, timing is important with your posts on Google+. It's a little easier here because of the built-in filtering that circles offer, but like other networks, you'll need to figure out the optimal times and frequency for posting to your Google+ page. Currently, there is no way to pre-scheduled posts in Google+, except through a Chrome extension called Do Share or third-party tools such as Sprout Social or Buffer. Do beware, though, that not all third-party tools allow for formatting.
7. Don't spam: Google+ is no different with regard to spam. There are even unique ways to bother people on Google+. For example, when "events" were introduced, there were waves of complaints coming from users who had felt as though they had been spammed by those trying out the
feature. Users can share a post directly with groups of people sending them specific notifications of that post, or even via email, as opposed to simply
showing up in their feed, a feature susceptible to spam. The "communities" feature attracts shameless spammers, too. These features must be used very
thoughtfully to avoid annoying your audience. As with all social networks, Google+ will surely adapt to prevent some of these issues over time. In the
meantime, avoid exploiting them for the sake of reach. You will be sacrificing authority and the respect of your community.
Leverage your other channels (social and otherwise) to increase visibility to your burgeoning page. This increased visibility will help build the community
there while also presenting an integrated front.
2. Image sharing:
The G+ community responds well to imagery, particularly professional photography. Social is a channel that rewards authenticity, though, so mix some
more "homegrown" media in with the highly-polished brand imagery
3. Add value
Create good stuff. While trite, it is true. Giving people something to get excited about and a reason to want to follow you is the best way to grow your community. Google+ allows you to target who gets to see your content if you wish, so use that tool to your advantage and get creative. Can you create a special circle just for your top influencers and advocates? You betcha! The sky's the limit!
4. Engage
If you're putting out quality content and giving people a reason and opportunity to engage with you, you must be there to back-up that conversation. Be there to get involved, address questions, and add to the conversation.
5. Respond:
If a follower takes the time out of their day to ask a question, come to you for help, or even just share something with your brand, it is simply the right thing to do to engage and respond to them. Don't ever leave them hanging. The only thing worse than not being present in a conversation is being around and ignoring half of it.
6. Frequency and scheduling: As with other platforms, timing is important with your posts on Google+. It's a little easier here because of the built-in filtering that circles offer, but like other networks, you'll need to figure out the optimal times and frequency for posting to your Google+ page. Currently, there is no way to pre-scheduled posts in Google+, except through a Chrome extension called Do Share or third-party tools such as Sprout Social or Buffer. Do beware, though, that not all third-party tools allow for formatting.
7. Don't spam: Google+ is no different with regard to spam. There are even unique ways to bother people on Google+. For example, when "events" were introduced, there were waves of complaints coming from users who had felt as though they had been spammed by those trying out the
feature. Users can share a post directly with groups of people sending them specific notifications of that post, or even via email, as opposed to simply
showing up in their feed, a feature susceptible to spam. The "communities" feature attracts shameless spammers, too. These features must be used very
thoughtfully to avoid annoying your audience. As with all social networks, Google+ will surely adapt to prevent some of these issues over time. In the
meantime, avoid exploiting them for the sake of reach. You will be sacrificing authority and the respect of your community.