SHARE COMPELLING CONTENT
Post photos that users can’t see anywhere else – behind the scenes photos or sneak peeks of what’s to come. Don’t be afraid to experiment, and pay attention to what users like and comment on most.
Example: Shwood Eyewear
TELL YOUR STORY
The photos you post tell a story about your brand (in our case, the Army). Users can tell when you’ve put thought into every photo you post. Being authentic about the content you share will help you build genuine connections with your followers.
Example: GroveMade
EXPAND YOUR AUDIENCE
Connecting your Instagram account to your other social networks is a great way to let your followers know you’ve joined Instagram and to grow your audience. It also makes it easy to share the content you post on Instagram to your other accounts in order to increase your reach and exposure.
POST CONSISTENTLY
Users generally like to see a variety of photos from different accounts in their feed. Post often enough to keep users engaged, but keep them wanting more. Spread your posts out throughout the day or over multiple days.
Example: charity: water
ENGAGE WITH THE COMMUNITY
Interact with the Instagram community, both in the app and in person. Ask questions in your caption and respond to comments. Engage with your local Instagram Meetup groups. Encourage users to hashtag photos at your events.
Example: NBC News Hashtag Collections
Post photos that users can’t see anywhere else – behind the scenes photos or sneak peeks of what’s to come. Don’t be afraid to experiment, and pay attention to what users like and comment on most.
Example: Shwood Eyewear
TELL YOUR STORY
The photos you post tell a story about your brand (in our case, the Army). Users can tell when you’ve put thought into every photo you post. Being authentic about the content you share will help you build genuine connections with your followers.
Example: GroveMade
EXPAND YOUR AUDIENCE
Connecting your Instagram account to your other social networks is a great way to let your followers know you’ve joined Instagram and to grow your audience. It also makes it easy to share the content you post on Instagram to your other accounts in order to increase your reach and exposure.
POST CONSISTENTLY
Users generally like to see a variety of photos from different accounts in their feed. Post often enough to keep users engaged, but keep them wanting more. Spread your posts out throughout the day or over multiple days.
Example: charity: water
ENGAGE WITH THE COMMUNITY
Interact with the Instagram community, both in the app and in person. Ask questions in your caption and respond to comments. Engage with your local Instagram Meetup groups. Encourage users to hashtag photos at your events.
Example: NBC News Hashtag Collections