YouTube can be a great resource for battalions, companies, centers, and even recruiters that are heavy on video content.
Video content can be a great way to interact with people on social media; it goes beyond the average "all text" post (which is becoming less and less effective on social media). Video content is becoming more and more prevalent and takes interaction and communication beyond the realm of a regular social media post (even one that includes an image).
YouTube can be a great place for battalions, companies, and centers to store their content from future soldier events, media events, community outreach events, etc. For example, USAREC HQ uses YouTube to store MOS videos, Town Hall videos, command information videos, and other fun content (to include push up videos, #FitnessFriday videos, and even a music video from the Musical Outreach Team).
For a recruiter, it may be a bit more challenging to develop your own content. You could use YouTube as a means for storing videos for a video blog; which highlights the ins and outs of everyday Army life. You may even decide to record a video of you or fellow soldiers interacting with members of the community or helping other people (random act of kindness videos tend to do very well on YouTube).
The important thing, as with pretty much all other social media platforms, is to be creative. One recruiter created a video business card that he posted to YouTube and shared the link on twitter:
Video content can be a great way to interact with people on social media; it goes beyond the average "all text" post (which is becoming less and less effective on social media). Video content is becoming more and more prevalent and takes interaction and communication beyond the realm of a regular social media post (even one that includes an image).
YouTube can be a great place for battalions, companies, and centers to store their content from future soldier events, media events, community outreach events, etc. For example, USAREC HQ uses YouTube to store MOS videos, Town Hall videos, command information videos, and other fun content (to include push up videos, #FitnessFriday videos, and even a music video from the Musical Outreach Team).
For a recruiter, it may be a bit more challenging to develop your own content. You could use YouTube as a means for storing videos for a video blog; which highlights the ins and outs of everyday Army life. You may even decide to record a video of you or fellow soldiers interacting with members of the community or helping other people (random act of kindness videos tend to do very well on YouTube).
The important thing, as with pretty much all other social media platforms, is to be creative. One recruiter created a video business card that he posted to YouTube and shared the link on twitter:
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