Follow Army Values
Don't post anything that is illegal, immoral and unethical. As you use social media, you must abide by the UCMJ at all times. If there are any questions on what to post, refer to the US Army Social Media Guide or the USAREC Social Media Guide.
Incorporate the Social Platforms into Your Prospecting Process
Add the social platforms to your presentations. Use the community - schools, groups, COIs - by following them and including them in your posts. Explore #hashtags to join and generate the conversation and to make connections. The social platforms provide a way to see what is "trending" - use the things people are talking about to help guide your posts to garner social media currency. Remember to be cautious of the amount of information you are sharing.
Utilize Individual Professional Profile for Recruiters
Every recruiter can have an individual profile to help build connections and share information. Make sure you remain professional and follow Army Values. You must keep your personal profiles separate. Explore the privacy settings and see what works for you. Geotagging is a feature that reveals your location to other people. Consider turning off this option. If you do use the geotagging in your virtual prospecting, be cautious of where you check in. For example, don't check in from your house with a post like "so happy to be home." Closely review photos you are posting to ensure you are not releasing any sensitive information or something that could impact your credibility. Sharing Future Soldier information is something that has proven beneficial - be thoughtful when disclosing information on their movements.
Understand the Social Platforms and the Audience
The main social networks being used are: Facebook, Twitter, Instagram, LinkedIn, YouTube, & Google Plus. Each of the platforms has a specific audience. The social space takes a lot to manage so find what works for you and target one or two platforms to ensure success. Stay current with trends and usability.
Use Your Existing Networks to Help You Make Connections
Make connections by soliciting your internal and external network. Use tags and #hashtags in posts to help widen the reach of your messages. The Future Soldier Facebook page is a good tool to amplify posts. Also, the USAREC social platforms are able to share ideas and success stories.