USAREC Social Media Guide
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Basic Guidance for Twitter
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USAREC headquarters encourages both individual recruiters and centers/company/battalions to have twitter accounts. However, the approach you take should be different depending on what kind of twitter account you are running.

If you are a recruiter, maintaining your own professional personal account, your main goal will be to interact with potential prospects and build positive relationships with individuals.
        -For instance, you could follow members of  the community that are on Facebook, as well as, local businesses, organizations, schools, influencers         etc.
        -In doing so, you can build positive relationships with members of the community by supporting and promoting some of their events and tweeting             about them.
        -There are additional means of prospecting on Twitter that aren't available on Facebook, or other platforms.
                -For example, you can search for a hashtag (in this case we'll use an army related hashtag), like #ArmyStrong.
                    -Then on the left hand side of the page you can do an "Advanced Search" to do a search based on many different criteria (including                               location, language, or other keywords)
. From there you may be able to find individuals who are tweeting about having an interest in the                           Army; you may even find that they are from a relatively close area to you. Twitter rules aren't as strict when it comes to messaging                               someone who didn't directly solicit a message. So this could be a very useful tool.

However, if you are an A&PA, and you are operating "_______ Battalion's" twitter account, then your approach is going to be different than what a recruiter is using his account for. Your goal will primarily be to put forth a positive image for your battalion (company/center) as a whole.

Perhaps you highlight some of the more general aspects of army life. Highlight some of the benefits that come with army life, but do so in a creative way. Content is key, don't just post an all text tweet about how you can earn ___ in the Army by doing ___. Work in photos and engaging statements that grab someone's attention.

You could also highlight events that are happening in your battalion's (company/center) footprint. Highlight soldiers that are doing great things in their communities, promote positive news stories, build relationships with other organizations, and above all, engage with other users (retweet, favorite, tag, mention).
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