If you solely or mainly use Hootsuite to manage your Social networks, then you will find the weekly analytics report very useful. Each week, Hootsuite sends you an email with a pdf attachment. Hootsuite analytics can be very useful for measuring certain aspects of your various social media efforts.
To get to "Analytics", click on the "Bar Graph" icon on the left side of the screen.
You will then see a page where all of your reports are listed.
There are a few pre-made reports to choose from, but you can also choose to build your own, personalize analytic reports.
To do so, click "Build Custom Report" on the left hand side.
Then you will see this screen, where you can add analytic information piece by piece and Hootsuite will generate the information for you.
To do so, click "Build Custom Report" on the left hand side.
Then you will see this screen, where you can add analytic information piece by piece and Hootsuite will generate the information for you.
For instance, to the right is a custom report. Instead of the general bi-weekly report hootsuite provides. The user chose to receive their custom report on a monthly basis.
The user also picked and chose the analytic information that they felt to be most pertinent and useful.